fragrance storage RSS

Perfume is made to smell beautiful, but even luxury fragrance changes over time. A common question shoppers ask before buying fragrance online is does perfume expire, especially when investing in premium designer or niche scents. The short answer is yes. Perfume can expire over time. While fragrance doesn’t spoil like food, exposure to oxygen, heat, sunlight, and moisture slowly changes the fragrance oils and alcohol blend. That means the scent may: smell different than when you first bought it lose projection fade faster become sharper or sour The good news: fragrance stored correctly can stay enjoyable for years. If you're...